The Surakshit Safar Initiative Report (2024-2025) reflects the organization's unwavering commitment to road safety and environmental sustainability within India's automotive landscape. Over the past year, SIAM has continued to lead initiatives aimed at reducing road accidents and fostering a culture of safety across all stakeholders, including the government, industry, and various road users.
This report highlights key achievements and ongoing efforts, including the impactful events concluded under the ???????? ??? (Safe Journey)" campaign, which has expanded to include road safety education initiatives in collaboration with Kendriya Vidyalaya schools. Through various awareness programs targeting school children, professional drivers, and the broader community, SIAM has emphasized the importance of responsible road behaviour, vehicle maintenance, and strict adherence to traffic laws.
Among the major accomplishments of the year are the successful execution of the SAFE Annual Convention 2024 in Bengaluru, themed “United Efforts for Road Safety: Our Roads, Our Responsibility,” and the Surakshit Safar Pavilion at the Bharat Mobility Global Expo 2024 in New Delhi. These events served as platforms for collaboration between policymakers, industry leaders, and road safety advocates, enabling knowledge-sharing and the development of actionable strategies to enhance road safety and sustainable mobility across India.
The report also underscores SIAM's pioneering partnership with Kendriya Vidyalaya Sangathan (KVS), which launched a large-scale Road Safety Education & Awareness Programme aimed at educating over 14 lakh students across 1,250 schools nationwide. By introducing innovative educational tools, including multilingual modules and interactive sessions, this initiative seeks to embed road safety consciousness at an early age, fostering a generational shift toward responsible road usage.
In addition to education, SIAM's efforts extended to leveraging technology and innovation to enhance safety. The Surakshit Safar Pavilion featured advanced exhibits on the "4Es" of road safety-Education, Engineering, Enforcement, and Emergency Care-offering visitors an immersive experience with cutting-edge technologies like VR simulations, driving simulators, and interactive workshops. These initiatives highlighted the transformative potential of technology in reducing road accidents and improving emergency response mechanisms.
The Surakshit Safar Initiative remains a cornerstone of SIAM's commitment to creating a safer and more sustainable transportation ecosystem in India. Looking ahead, SIAM's roadmap for 2025 builds on its achievements, aiming to deepen engagement with stakeholders, scale awareness programs, and foster collaboration for impactful solutions. Key focus areas include expanding road safety campaigns to regional communities, integrating data-driven enforcement and smart traffic systems, and promoting sustainable mobility through events like the Auto Expo 2025 and the Bharat Mobility Global Expo 2025.
This report serves as a testament to the progress made and the path forward, as SIAM continues to lead efforts toward reducing road fatalities, enhancing public awareness, and fostering a culture of responsible mobility.